Meet the Four Women Bringing Diversity to NBC News

In recent years, NBC News has invested in a handful of diversity platforms, launching NBC Latino, run by Sandra Lilley; NBC Asian America, led by Traci Lee; NBC Out, the company’s LGBTQ vertical, headed byBrooke Sopelsa, and NBCBLK, an outlet focusing on Black America, run by Amber Payne. Recently, Women’s Wear Dailyprofiled the four women, who shared their vision and mission for their respective verticals. Lilley, whose vertical was launched in 2012, says, “When you look at numbers in the country, you would say, ‘oh there are so many Hispanics, Asian Americans, more people saying they are LGBTQ, African Americans, and yet sometimes, we feel that their voices are filtered in a certain way ... Sometimes the way stories are framed ... they are framed as if people write about us instead of for us and by us. I think it makes a difference when you frame a story from our lens.” Amen.More here.

Brenda Arredondo