Live Nation Announces New Board Member
Live Nation Entertainment announced the election of Maverick Carter to its Board of Directors in December. The 39-year-old Akron, OH native is the longtime business manager for NBA superstar LeBron James, which helped make Carter an important figure in the sports and talent landscape. Carter is credited with guiding James' history-making career off the court that spans entertainment, content creation, and marketing and business development through the companies they co-founded: SpringHill Entertainment, which develops content for digital, documentary, and feature films and television; UNINTERRUPTED, which is an athlete empowerment company that gives athletes a multimedia platform to amplify their stories and connect with their fans; and The Robot Company, which is an integrated marketing agency that leverages relationships within the sports, art, digital, music, and entertainment industries to build and execute client-specific marketing solutions for brand partners including JP Morgan Chase, Beats by Dre, and Sprite. Carter was also instrumental in securing James' $1 billion lifetime deal with Nike, the largest single-athlete guarantee and the first-lifetime commitment in Nike's company history. "This is an exciting opportunity for me because I've long admired Live Nation's industry-changing work and their talent-first approach to business," said Carter. "They're not afraid to think differently about the possibilities for their talent, and I look forward to helping them explore new ways to help talent build out their businesses." More here.