Magic Johnson Names New President
Christina Francis has been named the President of Magic Johnson Enterprises, where she will be responsible for managing and directing the Beverly Hill investment firm’s day-to-day operations including strategy, business development, and overseeing many of the organizations prestigious partnerships. Francis joined the company in 2014 as SVP of Marketing and Communications. The New Orleans native was previously the VP of Marketing & Events for NFL Players Inc., where she was instrumental in helping NFL Players continue its evolution from a licensing division to a sports and entertainment marketing leader. She also previously served as Chief Marketing Officer for the Orange Bowl Committee. Francis also has a long work history with the basketball legend and entrepreneur Earvin “Magic” Johnson. When she worked at Burger King Corporation, she created and managed the marketing and public relations programs for his 30 Burger King restaurants in Atlanta, Miami, Birmingham, and Dallas. Preceding Burger King, she spearheaded the national advertising and promotional campaigns for Lincoln Mercury -- which also included Magic Johnson. “I trust her to continue growing this company to new heights and establishing new partnerships in the coming years,” Johnson said. Francis is a member of the National Black MBA and The Links, Incorporated. The Xavier University graduate earned her MBA from the University of New Orleans and was a Fellow for the Consortium in Graduate Study and Management at the University of Texas at Austin. Magic Johnson Enterprises has an estimated value of $1 billion dollars. More here.