Voto Latino Launches Three-Year Voter Registration Drive
More than 40 days after the deadline to reunify thousands of immigrant families, approximately 500 children still remain separated from their parents as a result of Donald Trump’s zero tolerance policy of separating children from parents when families crossed the border illegally. Outrage over the policy has inspired a new three-year, multi-million dollar effort to register Hispanic voters. The coalition -- which is being led by Voto Latino and kicks off today -- was created over a span of six days in June, when 40 organizations and Hollywood stars protested a child detention tent city in Tornillo, TX. The campaign will include “guerrilla marketing” as well as a new telephone app allowing individuals to register to vote by scanning their drivers’ licenses into their phones. “We are basically connecting the Latino network in a way we have not seen,” María Teresa Kumar, Voto Latino President, told NBC News. “Everybody is coming together because there is a level of persecution we’ve never seen.” The coalition also wants donors to shift from a traditional focus on swing states in the Midwest to states with the biggest growth in population, like Texas and Arizona. While eligible Hispanics tend to be registered to vote at lower rates than other demographic groups, once registered, they participate in greater numbers. There are 27 million eligible Latinos, with only 16 million are registered. However, Pew Research found that 79% of those registered cast a ballot in the last election. More here.