Warner Bros. Names New President of Global Brands and Experiences
Pam Lifford has been named President of Warner Bros Global Brands & Experiences, a new business that will align strategies and increase consumer engagement across the company’s key brands and franchise. Lifford, who joined the studio in 2016 as President of its Consumer Products division, is charged with developing all-new fan-engagement opportunities as well as working to align the current fan-focused activities of consumer products, themed entertainment, and DC. She’ll also collaborate with all divisions of the studio and coordinate with WarnerMedia sister companies HBO and Turner. Warner Bros. said in her first year at the studio, Lifford increased overall business by 47% and has continued a consistent growth trajectory through her second and current year. “This is an incredible opportunity for us to super-serve our fans across a variety of platforms and venues throughout their lifetimes,” said Lifford, the highest-ranking Black woman at WB, reporting directly to the studio’s CEO. “I’m thrilled to take on this challenge and look forward to working with my colleagues across the Studio to make this new business a great success.” Prior to coming to Warner Bros., she spent 12 years at Disney. She previously held posts at Quiksilver, Road Runner Sports, and Nike. More here.