Essence Names New Leadership
Essence Communications has announced the expansion of its C-Suite team as the company prepares to go fully independent under its new ownership. Michelle Ebanks, who is currently President of the magazine, will become CEO of Essence Communications. The University of Florida graduate joined Essence in 2001 as a Group Publisher. Joy Profet, who has served as General Manager of Essence Communications for a decade, will take on the role of COO. Prior to joining Essence Communications, the UCLA graduate, also holds an MBA from Harvard, was VP of Business Development for NBCUniversal. Essence Communications has also added two new roles to the C-Suite, with Moana Luu joining as Chief Content and Creative Officer, and Darline Jean joining as Chief Digital Officer. Luu will direct the creation and dissemination of content across all Essence Communications platforms, including the magazine, website, social media, apps, experiential, video, and film/television. She previously served as Chief Creative and Brand Officer at TRACE Media Group, where she led the rebranding strategy prior to their acquisition by TPG. Originally from Martinique, Luu is fluent in French and English. Jean will be tasked with expanding Essence Communications' digital offerings, including building out an ad tech network and data and insights strategy, as well as reinventing Essence's mobile approach. Jean most recently served as COO for advertising technology platform, PulsePoint. The Stony Brook University graduate, who holds an MBA from Long Island University, also previously served as CEO for The About Group, a division of The New York Times Company. Essence Communications was purchased in January by multimillionaire personal care products mogul Richelieu Dennis, returning the 48-year-old company to Black ownership for the first time in more than a decade. More here.